My role
UX/UI Designer
Duration
3 months
Product
App & Campaign
What's the problem?
The music streaming landscape is dominated by platforms prioritizing catalog size and exclusive content. While vast libraries offer choice, these services often neglect audio quality and innovative features. This creates a gap in the market for a more immersive and personalized listening experience.
Users crave a deeper connection with their music, beyond simple playback. They desire features that transform their listening habits and elevate their audio enjoyment. Existing platforms fall short in delivering this level of engagement and innovation.
Here's the solution.
SONAR, powered by Tidal’s high-definition audio and AI music generation, reimagines the music streaming experience. By introducing four groundbreaking features, SONAR aims to revolutionize how users interact with and enjoy their music.
SONAR offers a comprehensive solution to the limitations of current music streaming platforms. By combining cutting-edge technology with a deep understanding of user needs, SONAR delivers a truly transformative audio experience.
Watch the case study
Explore the features of SONAR from Tidal, as well as the coinciding campaign.
SONAR x Rough Trade
The best way to get people informed about SONAR is for them to try it out.
Tidal is working with Rough Trade to bring the SONAR experience to Rough Trade record stores around the world. Customers will be able to get their hands on the powerful AI tech in SONAR with exclusive passes to the event.
