London Calling!
Branding
LC!
Meet the team
Claire Jung
Ceci Acosta
Michael Kaake
My role
UX/UI Designer
Branding Designer
Duration
2 months
Product
Rebranding & Marketing
What's the story?
Every year, Universal Music UK hosts an event exclusively for it's London office employees. The event is very secretive, nobody even knows who is performing until they get there.
What were we trying to solve?
In the past, the branding for this event was bland, not matching up with the exciting idea of a completely secret event. Everything down to the name, UMusic Autumn, felt like an afterthought.
What’s the goal?
We wanted to inject some energy into this event by making the branding just as creative and unique as UMG's employees. There has to be a balance in the branding, creating some excitement around the event while still remaining secretive about the details. Enter, London Calling!.
Watch the case study
Check out our case study video to get an overview of all that London Calling! has to offer.
Design System
Logos
The London Calling! logos were each designed to reference the creativity and uniqueness of UMG artists and employees.
Summary
Partying with your co-workers never sounded so good with London Calling!, an event designed to excite and inspire the London employees at Universal Music UK.
London Calling!
Copyright Michael Kaake © 2024
